BTS From Our New Campaign

We are the kind of team who loves a little backstage fun, so we wouldn't leave you all without our favourite moments from our campaign shoot.

Against all odds (heat, wind etc.), our team managed to complete their mission and create an exceptional result.

Behind the lenses, as always, our visionary young woman, Eleni Pavlidi, and her massive talent, created the image of "Contemporary Reformation" exactly how our atelier has dreamed about it. Fierce, endearing and ferocious, like the women we wish to dress. At the same time, our beloved ballerina, Elli Tsitsipa, was the magical creature that modeled our winter designs in the most exquisite way. Ethereal, elegant and graceful, Elli's performance was spectacular.


We wouldn't have made the day, of course, without the valuable help of our sophisticated stylist, Valia Kastrouni and our very talented MUA, Sophia Nikolitsa.

Always grateful for out experienced team, we shall let you enjoy now some behind the scenes of the day we spent creating our FW20-21 "Contemporary Reformation" Campaign.


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